Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
Tagged: twitter cases
How Ad Agency Life Resembles The Human Centipede
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
Master Class: How Brands Create Content At Scale
In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of marketing copy, which...
Pageview Journalism Gets a Reset
The pageview has become something of a symbol of all that’s wrong with digital media. And yet its death is very highly exaggerated since it’s...
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Netflix Wins Reddit, Thanks to Awesome Customer Rep Cpt. Mike
Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around...
Infographic: The Social Media Facts of 2013
As 2013 rapidly draws to a close, the year in social media is shaping up to have been one for the ages. In particular, Twitter’s...
Twitter Extends ‘Second Screen’ Lead With NBC Universal Deal
This morning NBC Universal entered a strategic partnership with Comcast and Twitter to engineer a “See It” feature allowing Xfinity TV viewers to take action...
Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings. Starting in November, Comcast subscribers will be able to...
