Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
Tagged: twitter case
Ranveer Singh is now Ranveer Ching
Ranveer Singh, the new brand ambassador for Ching’s Secret, changed his Twitter name to Ranveer Ching!! The star has taken this unique initiative to further leverage his digital...
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
Chances are, if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of...
Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars
Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post...
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition...
Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat...
The Indonesian Presidential Election, through Twitter lens
After a highly engaging month-long elections campaign, Indonesians went to the polls on July 9, 2014 to vote for the next President of Indonesia. As...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Brandnew’s Back-Door Approach To Native Advertising
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’
Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing...
