Twitter’s MAUs Just Won’t Take Flight, But Ad Revenue Is Promising
AdExchanger | There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since...
Tagged: tweet
Behind Al Roker’s New Live-Streaming Network, A ‘Lost Cousin Of TV And Social’
AdExchanger | Live-streamed video is hitting its stride. Both Twitter, which inked a 10-game streaming deal with the NFL, as well as Facebook, which gave...
New York Times Still Tweaking Homepage Aggregation Strategy
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
Dolce & Gabbana tried selling a $2,400 ‘slave’ sandal
Dolce & Gabbana is just now learning that slavery is bad. The realization was triggered by a gladiator-like sandal it was selling online called the “Slave...
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get...
Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs
Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get...
Cam Newton’s $850 Versace jeans sold out online in just a few hours
When a star athlete dons a pair of statement-making Versace jeans, the public reacts. Carolina Panthers quarterback Cam Newton was photographed on Sunday boarding a...
#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out...
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
MoPub Adds Native Video Mediation, But Full Twitter Integration Still To Come
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
Instant messaging comes to Tumblr
If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool...
Weibo – The Twitter Of China – Is Getting More Serious About Its Analytics
AdExchanger | Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The...
