Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
Tagged: tweet post
Clorox Fights Back Against Yale’s ‘Poopetrator’
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility...
Twitter’s Overlooked Data Business Could Grow As Retailers Mine Chatter
When thinking about Twitter’s future, almost all the focus is on advertising. After all, 85% of its sales came from ads in the second quarter....
U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That’s not an inherent...
The Big Reveal: Twitter’s Ad Business Grows, But So Do Losses
Twitter has lifted the veil on its financials, revealing that its ad revenue is growing robustly, but that it remains a way off from profitability....
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
5 Brands Tweeting Bad
Last night was the much-anticipated series finale and Breaking Bad, a fact that probably has not escaped your attention. Unfortunately it also failed to escape...
Twitter Exec To Brands: ‘Be Ready For Those Big Moments’
Twitter significantly boosted its advertising profile last week, acquiring mobile ad exchange MoPub and filing (confidentially) for an IPO. The San Francisco-based company is expected to bring...
Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
Beta Twitter Advertiser Rock/Creek Rocks The Social Stream
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App
In an earlier life, Kevin Weil was a Ph.D. candidate at Stanford in theoretical particle physics. Today, as Twitter steams toward a public offering, the...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Golf Channel Has an Epic Fail on Anniversary of ‘I Have a Dream’ Speech
In the summer of 1963, Martin Luther King Jr. took the steps of the Lincoln memorial and, in front of a crowd of hundreds of...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
