Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Tagged: tv
For Puncak Semangat, success lies beyond TV
Puncak Semangat offers a view into how it hopes to make money from Digital TV, Karamjit Singh reports. Via DNA
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million...
Boutique Ecommerce Brands Consider TV Advertising
Ecommerce startups have turned toward television advertising, signaling shifting interest from reaching a niche group of consumers to mass audiences. Some, such as subscription ecommerce...
Data pick of the day: 68% will be watching World Cup
With just a month to go, the countdown for FIFA World Cup has begun. As a sign of just how big the event’s reach will...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
Better times ahead for Astro, say analysts
Analysts expect better times ahead for Astro Malaysia Holdings Bhd, despite the rising content costs being experienced by the satellite TV operator. Via DNA
Free Amazon TV? Advertisers Shut Out of Netflix Eye a New Option
UPDATE: An Amazon spokeswoman responded after this article was posted to deny that a free streaming service was in the works. “We have a video...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Motility Ads Connects App Developers To The Television Screen
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is...
Simulmedia Extended Partnership Is A Bet On Consumer Purchase Data Over Demos
An expanded partnership between Simulmedia and set-top box data company Fourth Wall is part of a larger effort to replace traditional demographic targeting as the...
