Data, Measurement & Technology in 2017: Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Tagged: trends
The year ahead? 2016, only more so
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
Trends to look out for in 2017: Rise of programmatic video & metrics
After more than fifteen years working in digital media and advertising in Asia, I have learned that change is the only thing we can be...
Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Header Bidding Will Become the Normal Integration Standard: Q&A with Natrian Maxwell, OpenX
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding and the road to success...
Sintec Buys Operative; AppNexus IPO Already Under Way?
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?;...
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers,...
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
Publicis merges Sapient & Razorfish globally
Publicis.Sapient, part of Publicis Groupe, has merged SapientNitro and Razorfish to form SapientRazorfish to better fuse the experience and technology capability across the two businesses...
The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
mcommerce in India: Four considerations for retail sales
India’s mcommerce market is growing steadily as more and more users gain access to smartphones. Currently the market hosts around 204 million smartphone users, almost...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
Naspers Sells Allegro; Armis.Tech Launches in France
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France;...
