WPP’s Martin Sorrell on what’s changing the creative-tech world
In the many conversations that Sir Martin Sorrell, CEO, WPP engages in – on stage or with the press – there are a few things...
Tagged: trends
IPG Mediabrands Programmatic Boss Michael Brunick Exits
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna...
Watching the World Cup, one data point at a time
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records....
Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories –...
Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
What #AmazonCart means for brands, Twitter & Amazon?
Twitter and Amazon announced a partnership that will allow users to add products to their Amazon basket with a simple tweet. This seems to be...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
Iconic Indian superstar Rajinikanth makes a social media debut
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
Performance, procurement lead agency-client conversations: WFA
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
Mindshare ‘Loops’ adaptive mktg to paid media
Mindshare is revisiting the role that live data feeds can play in media strategy and decision making. In an attempt to enable marketers to make...
Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials. With the increasing popularity of...
