400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
Tagged: trends
Hindustan Unilever & PHD India walk away with top honour at Mobillion 2015
At a star glitz evening of Mobillion 2015, Hindustan Unilever proudly bagged the award for Marketer of the Year and PHD India was honoured with...
Crossway between Gamification and Google Analytics
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than...
Social Commerce Platform Polyvore Tries On Promoted Trends
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
Net Neutrality: The debate rages on
Before adding to the ongoing debate on Net neutrality, maybe one must begin by thanking John Oliver and his team for simplifying the geeky notion...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Trending in India: Twitter celebrates Rahul Gandhi’s return
Amidst conversations on net neutrality in India and the ecommerce giant Flipkart pulling out of Airtel Zero, another development in India that was trending and...
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
6 predictions impacting programmatic mktg in 2015
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
Chinese fingerprint on smartphone trends in Malaysia, Singapore
Whether it is in the shift to larger screens for smartphone and phablets and the fast-disappearing mid-tier price segment, to the erosion of Samsung’s market...
Malaysia: a watchout market in 2015
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
