The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
Tagged: tracking
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the...
Splicky
The DSP dedicated to Mobile A DSP is a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their...
Adap.tv’s TV Conversion Tracking; Yahoo Ad Problem Musings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company...
Liqvd Asia connects social with real to strengthen brand-consumer bond
One of the biggest challenges for brands in context to using data is connecting the dots that matter not only to give insights but also...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
Cookies and Tracking: Are We Part Of The Problem Or The Solution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SE Asia consumers snap up tablets to spur 41% increase in volume sales
Media tablets continue to be in strong demand across the Southeast Asia countries of Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines in 2014 as consumers...
Watching the World Cup, one data point at a time
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records....
Komli partners with Adquant to launch social ads platform
Komli Media has inked an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
Social media central to Sony’s FIFA World Cup strategy
As the countdown to the FIFA World Cup 2014 begins, Sony is gearing up to make the most of its global sponsorship of the mega...
