AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
Tagged: tools
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-06)
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-18)
Google's DoubleClick To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing: http://t.co/C8qW58rp via @marketingland # Yandex and VivaKi Launch New Targeting Tool for...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-16)
MediaMind: 70% of In-Stream Impressions play all the way through: http://t.co/emqHB71E # DG and 24/7 Media Announce Strategic Partnership: http://t.co/R2LfjFEY # Big Brands Should Fear...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-02)
Report: Performance Targeting Coming To Facebook Ads: http://t.co/8B469P6G # The Pinterest Opportunity in Japan: http://t.co/UdxT4DML # Pinterest Just Solved All Procter & Gamble's Social Media...
Bing Webmaster Tools Integrate…
Bing Webmaster Tools Integrates Yahoo Traffic Data: http://t.co/bz89WEK
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-08-22)
5 LinkedIn Campaigns Worth a Look http://t.co/PsmoNLn # HP to Pay $10.3B for Autonomy, May Spin Off PCs: http://t.co/i2lOoUp # Facebook Posting Techniques that Really...
How Social Media Marketers Can…
How Social Media Marketers Can Make the Most of Monitoring Tools http://t.co/0WMWXzN
Google introduces four new display network measurement tools
Google is rolling out a “performance bundle” for its display network, which it claims will provide “more meaningful metrics” for advertisers to judge the effectiveness...
