Twitter expands real-time ad platform across APAC
Twitter has introduced real-time marketing and advertising tools for the Asia Pacific market by launching the self-service Twitter Ads for small and medium businesses (SMBs)....
Tagged: tools
Mobile Is Great, but Paper and People Can Still Carry Election Day
Sometimes get-out-the-vote efforts on election day come in virtual form: encouragement from a Facebook friend to vote, or a campaign volunteer using a mobile app...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
Top trends 2014-15: The rise of ‘brand engagement’ in India
Marketers in India are increasingly adopting ‘brand engagement’ as an integral part of marketing campaigns. According to an Omnicom Media Group India report, What’s Next Trend Report...
Adobe’s Nick Bogaty on 5 factors that impact taking content online
As more corporate and media brands look to engage digital audiences by taking their content online, the likes of Adobe are playing a critical role...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: From Norway to Singapore...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
‘How Facebook’s Atlas Has Opened A New Front With Google’
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting...
Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content
Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund)...
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US...
Zuckerberg in India: On connectivity, local languages & internet relevance
If there was one word that would surmise Mark Zuckerberg’s passion and focus areas, it is ‘connectivity’. When Facebook positions itself as a platform that...
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
