TV must focus on unifying broadcast & unicast biz models
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting ad dollar,...
Tagged: tools
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
I-want-to-go moments: Asian consumers going places with mobile
Over the weekend, my wife and I were invited to a friend’s daughter’s fifth birthday party, and we wanted to pick up a storybook as...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
Best practices for profiling the anonymous customer
There are many challenges facing today’s marketers: pressure for growth, ever-growing marketplace competition and ‘always-on’ expectations from both customers and employers. According to a Forrester...
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Apple, Cisco Partner and Take Aim at iOS Enterprise Users
Now this is what you call a powerhouse couple. This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
