The Road To ATS London… Ensuring Programmatic Longevity By Building A Supply Side Network
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
Tagged: tool
FB rolls out Pages Messaging feature
It is now easier for businesses which have Pages on Facebook to connect with their consumers as the social media platform has launched Pages Messaging...
Why Wendy’s went upscale on Instagram
Wendy’s Instagram account has, until last month, been full of quirky, silly images like a heavy-metal devil’s horn sign constructed out of fries or “#BBQAMERICA” spelled out on...
#sowhoknew: Spamalot? Not
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Can Branded Content Validate Yahoo’s Tumblr Buy?
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
Indosat and Smaato launch Indonesia Mobile Exchange
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
