Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
So, is video proving to be a popular addition to Instagram? It’s a silly question to even consider based on user reaction to the new...
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/05/2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Here are some of the top stories in mobile health that we’ve been monitoring in recent days. Infographic: How Are Healthcare Providers Using Health IT...
The car brand demos its start-stop auto tech with a smartphone tool to shut off battery-draining apps running in the background. Via digiday,com
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 08/04/2013
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/03/2013
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2013
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 18/06/2012 · Last modified 09/09/2013
Google's DoubleClick To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing: http://t.co/C8qW58rp via @marketingland # Yandex and VivaKi Launch New Targeting Tool for...
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