ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: technology
Cognitive Networks Receives Third U.S. Patent for Real-Time Ad Identification Technology
SAN FRANCISCO – Cognitive Networks, the market-leading provider of real-time services that power Enhanced TV on Smart TVs, announced that the United States Patent and...
Consumer confidence in SE Asia remains stable: Nielsen
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
Week in Review: Let’s benefit from Singapore’s strengths
Singapore has long established itself as a leading destination for science and technology conferences. Others from South-East Asia should participate and benefit from them instead...
EmTech Singapore lifts the curtain on future technologies
EmTech Singapore, the global emerging technologies conference hosted by MIT Technology Review, kicked off on Jan 27, presenting the frontline on innovation in wearables, robotics,...
Week in Review: Everything is interlinked
The 27th DNA-TeAM Disrupt panel discussion reinforced the reality that everything is interlinked in the world and,that technology adoption today is part and parcel of...
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
Television Industry Veterans Join Tremor Video in Key Sales Positions as Company Focuses on Capturing Shifting Advertising Spend
Jake Piasecki Joins as CRO of Media Solutions; Chris Kiriakatis Joins Agency Development Team NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company...
MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
CES lays out vision for personal tech in 2015
The 2015 International CES wrapped up in Las Vegas recently, but one could argue that 2015 continues to be a year of transition, as startups...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
Linguistics, technology and protecting your data
In today’s world, where technology is part of our daily lives, the field of linguistics has been thrown wide open, especially with increasing interest in...
Index Quarterly Report Shows Major Surge in Spending from Finance Brands
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
Telcos long way from harnessing full potential of analytics: Cisco
Cellular service providers, often seen as early adopters of technology, are nowhere close to harnessing the full potential of analytics, according to Cisco Systems Inc....
Neuroware: New bit on the blockchain
KL-based Neuroware is on a mission to help developers take advantage of blockchain technology, enabling and supporting them as they rebuild financial services across the...
