Fitbit remains bullish, pumped up about Asia
Wearable technology has been getting a lot of publicity in the past year and one segment that has hogged the headlines in particular is fitness...
Tagged: technology
Google’s Alphabet Move: Marketing Mistake or Trend-Setting?
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
Advertisers: Manage Consumer Data Like Financial Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
Week in Review: What’s next for disruptor Tony Fernandes?
What’s an old-school business guy doing at a tech conference? Probably because his most famous venture harnessed technology and innovative business models to disrupt the...
Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-Device Attribution, Targeting and Buying
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
We should drop the term ‘big data,’ experts suggest
Teradata Corp CTO Stephen Brobst said that one of the biggest mistakes companies make when it comes to big data is that they tend to...
zeotap Receives $6.4 Million From Capnamic Ventures, Iris Capital and Prominent Angels To Grow Its Data Platform for Telecom Operators
zeotap, a technology company that helps telecom operators activate and monetize their data assets, announced Series A funding of US $6.4 million from Capnamic Ventures,...
DNA on BFM: Does owning technology matter?
In this week’s Tech Talk show on BFM Radio, Karamjit Singh is really struck by how an entrepreneur with no domain expertise was able to...
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
Hershey Uses Tech To Get Consumers Down Grocery Aisle
“People are really unreliable when it comes to what they like or don’t like,” said Rana el Kaliouby, chief science and strategy officer for Affectiva...
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading...
Thinspace Joins with Tecnosys to Boost South American Customer Base
The tech revolution continues apace in South America, as it does around the globe. Now comes this news: Thinspace Technology Inc., a global provider of...
