Is advertising failing Australian brands?
With the rise of adblockers, there has been an industry debate on whether advertising has been helping brands or not. In a research done by...
Tagged: study
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Businesses in Malaysia more cloud-ready than Singapore: Study
Malaysian businesses are more cloud-ready than those in Singapore, according to the new Cloud Readiness Index (CRI) 2016 study recently released by the Asia Cloud...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Digital disruptions: Survival of the smartest
Look around and chances are you would find more connected devices than humans! Our existence is more virtual – given the amount of time one...
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
Asian consumers excited about a connected future & IOT: Report
Consumers in APAC are more likely to be interested in the idea of digital connectivity and Internet of Things than the global average, according to...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
Global marketers seek a new model for insights
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
