Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂 Advertising spend Zenith forecasts 2010 online spend will near £40bn Online Ad Spend Continues Double-Digit Growth Big 3 Forecasters See Ad...
Tagged: study
EIAA European Media Landscape Report 2010
The European Media Landscape Report 2010 is now available from the EIAA. The 124 page report looks at media use, content online, internet access and...
Weekly Digital Marketing News Update – 29th Nov 2010
Another weekly update in link format – enjoy 🙂 Advertising spend UK forecast 4% lift in ad spend for 2011 Search drives US online ad...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study)Â may finally give the...
Weekly Digital Marketing News Update – 22nd Nov 2010
Thought I would start sharing some weekly news updates (in link format) that I find really informative – so without further ado, here goes: Advertising...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
7 social media marketing tips from a Facebook insider!
Today many advertisers are increasingly allocating marketing budgets to Facebook – some talk about it being an advertising gold mine… Because by placing ads on...
Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
Interesting study about targeted and intrusive ads
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
