#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
Tagged: study
Facebook Mobile Advertising:ROI on iOS 1,790% higher than on Android
A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads...
The Weekly Digital Marketing Update @ Copenhagen INK (13-01-2014)
Asia Digital Marketing News FunMobility: 2014 Will Change Mobile Marketing Forever What the Photos People Post Say About Brands EVB Wants You to Stop Texting...
Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
What the Photos People Post Say About Brands
No marketer in her right mind has the patience, let alone the resources, to sift through a gajillion online photos to get a sense of...
How Chrysler, Ford, GM, Others Use Auto Location Data
The government’s research arm found that data-hungry in-car location services could use some improvement in the privacy and consumer notification departments. Though the Government Accountability...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
The Weekly Digital Marketing Update @ Copenhagen INK (25-11-2013)
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Holiday Shopping Study Shows That Moms Will Buy More if Presented With Discounts and Deals
Study Contains Key Insights for Retailers Regarding Reaching and Converting Three Generations of Moms via Desktop and Mobile Devices NEW YORK, NY – Adroit Digital, today...
The Weekly Digital Marketing Update @ Copenhagen INK (11-11-2013)
Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
Marketing automation: six case studies and an infographic on how it improves sales and revenue
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
ADFOX Report: Russian RTB-market in H1 2013
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
MAGNA GLOBAL Ad Forecasts: Programmatic Buying Reaching a Tipping Point
US RTB to reach $10.5bn by 2017 Global Programmatic Buying to Triple to $33 Billion by 2017 NEW YORK – MAGNA GLOBAL: Key Findings According to MAGNA...
Infographic: Videology EU Q3 Video Market Study
Videology has compiled their research from Q3 in this infographic illustrating who’s advertising with online with video by category, and to which sites they’re gravitating....
‘Using Mobile Programmatic to Build Brand — One Question at a Time’, by Chris Bourke, Commercial Director EMEA, Qriously
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
