Mindset shift needed to bridge gap in APAC’s digital mktg maturity
The digital divide between markets and businesses finds mention in various conversations to caution those that are either slow in adopting digital or are not...
Tagged: study
APAC firms anticipate highest impact from Millennial influx in workforce
Fear of obsolescence, along with competitive compensation and benefits, are the key concerns for employees in Asia Pacific, according to a new report by SAP,...
Smartphones first: 69% Aussies check their smartphone upon waking up
Aiming to discover which devices are used to access the web, and the differences in how they are used, digital market research and technology company,...
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
SMS Brand Engagement Popular with Consumers, Survey Says
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
5 reasons why publishers should embrace programmatic for online video
The explosion of digital video consumption is proof that consumers are now shifting from their traditional habits when it comes to viewing video content. People...
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
