This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are...
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time...
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and...
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
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