What Does the Rise of the Visual Web Mean for Traditional Ad Formats?
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured...
Tagged: study
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
2016: The year for publishers
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and...
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
B2B Marketers Believe Content Marketing is Name of the Game
According to a new eMarketer report, content from B2B marketers will surge in 2016. “With this amplified emphasis on content marketing, these marketers have evolved...
#mavericksindigital: Twitter’s new year resolution – going from 140 to 10,000?
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business...
Top IT Investment in 2016? Enterprise Mobility to Boost Agility, Speed, and Security
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly,...
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
