LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
Tagged: social networking
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
2014 predictions from the New York tech community
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Infographic: Engaging Your Customers with Digital Content in 2014
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
Glam Media Canada and Lainey Gossip Announce Strategic Partnership
Glam Media Canada Expands its Reach within Celebrity & Entertainment Verticals Toronto, Canada — Glam Media, Inc.(www.GlamMedia.com), a leading vertical social media company with the largest...
Chango’s Martyn Bentley explains how Twitter is going programmatic
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Singapore
Course benefits 4As, Econsultancy and ClickAcademy Asia are proud to launch the first world-class certificate in Digital Marketing programme in Singapore catering to senior managers...
PlaceIQ Appoints Paul Thenstedt as SVP of Sales to Accelerate Marketers’ Adoption of Audience Intelligence Solutions in 2014
NEW YORK, NY – PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired Paul...
Four Seasons Builds Social Properties Around Its Global Brand
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
The Banner Ad Gets An Update for a Social Age
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
