Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Tagged: social networking
Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder
Gannett’s Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw. “The exorcisms of Latoya Ammons,” a 5,300-word...
What Would an ‘Honest’ Facebook Movie Look Like?
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
DG Transaction Spawns Launch of Sizmek Online Ad Tech Company
Move Signals Close to $485 Million Sale of DG TV Business to Extreme Reach New York, NY – Signaling the close of the sale of...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Federated Media Publishing Sells Content Marketing Business to LIN Media
Company Rebrands Programmatic Advertising Business as sovrn SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
zeebox uses the Swrve Platform to Bring The Social Experience to Watching TV
Real-time analytics and A/B testing help optimize user experience and increase social shares by over 500% SAN FRANCISCO – Swrve, the leader in relationship marketing...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
Adobe Social Index: Facebook CPMs Spike, Competitors Gain On Retail Metrics
Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence...
iQ media Announces Relocation of Headquarters to Conshohocken, PA
CONSHOHOCKEN, Pa. – iQ media, leading the transformation of media monitoring to media intelligence and content marketing, announced today that it will be relocating its...
