The Weekly Digtal Marketing Update @ Copenhagen INK (24-03-2014)
APAC Digital Marketing News Week in Review: Investors ask the wrong question Disrupt #16: Meet the buyers New FireChat App Takes Mobile Chatting ‘Off The...
Tagged: social networking
#sowhoknew: Smatches or Watchputers?
Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm… Well, apparently that is the reason why....
To drive cross-channel campaigns, Innity launches mobile ad platform
Online media and advertising technology provider, Innity, has launched Engage+ Mobile – a suite of mobile advertising tools including mobile ad units and engagement metrics...
Ecco’s online push with its ambassador Qin Lan in China
Danish shoe brand, Ecco, has partnered with its digital agency, Agenda Shanghai, to launch the digital campaign that unveils its new 2014 spring/summer collection in...
RAMP Announces Next-Generation Video Content Platform for the Microsoft Business Productivity Suite
Solution delivers unparalleled viewer experience, best-in-class video search, and quickest ROI for enterprise video content Microsoft SharePoint Conference 2014 BOSTON – RAMP, the leading provider...
China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
Social & online are redefining food mktg: Vipul Chawla, Yum
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network...
Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
IDA leads Singapore tech delegation at South by Southwest
The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by...
13 Million Social Media Conversations Show What Consumers Think about Mobile Payments
From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE,...
Wall Street Journal to offer content solutions for marketers
The Wall Street Journal’s global advertising department has launched a content strategy division, WSJ. Custom Studios. WSJ. Custom Studios will work with brands to provide...
Neo@Ogilvy augments focus on ‘performance media’ in HK
Responding to the growth in the demand for performance media in Hong Kong, Neo@Ogilvy, Ogilvy’s global media agency and performance marketing network, has bolstered its...
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
