Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Tagged: social networking
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
Asian shoppers transact & spend more time online
Consumers across the globe are mixing the online and offline worlds more when they shop and are doing so in different ways and to varying...
Ecommerce players’ Diwali battle marks the rise of new trends in India
Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
The Weekly Digital Marketing Update @ Copenhagen INK (07-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
The price of entry for programmatic
The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real...
Why Yahoo would invest millions in Snapchat?
The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites...
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
Engagement, conversion are top content mktg initiatives for B2B players
B2B (business to business) marketers are creating more content and using various tactics to promote and distribute content to their respective audiences. This specific section...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
The Move To Cross Screen IDs And Its Potential Fall Out
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
