How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
Tagged: social networking
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
The boldest proclamations from Glossy’s first year
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
Top 20 stories: What marketers were reading in 2016
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends...
IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil...
Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle
There was a lot of M&A this year in advertising technology. According to <a href="https://docs.google.com/spreadsheets/d/1DSPbhH5hmJiN02Xu3SbU6PngqCkZ_lcv9ZYlfHxJBMM/edit#gid=0″>Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in...
Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016
As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are...
Why Brands Are Getting It All Wrong on Instagram
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the...
Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Screen6 Partners with...
How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
The future of programmatic: 2017 and beyond
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
#sowhoknew: Forget Information Age! Welcome to the Immersive Age
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were...
