The Digiday Super Bowl 2015 live blog: Everything but the game
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Tagged: social networking
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world’s largest social network in the coming...
OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester
As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy...
Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
Data is an art that is still work in progress
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
Marketers watch with some skepticism as ICICI enables ‘Twitter-banking’
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift
Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift...
Three APAC digital media firms merge to provide ‘holistic’ programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
