Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
Tagged: social networking
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
Is Facebook Becoming the Apple of Digital Ad Sales?
Facebook has become the Apple of digital ad sales. The social network is able to push its ubiquitous product to increasingly higher prices seemingly without...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
Sparkline joins forces with Gigya, uberVU & Ooyala
Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will...
How Nars is bringing modern luxury to social media
At the peak of Nars cosmetics’ most recent social media campaign, the associated hashtag was mentioned in 30 tweets every second. ‘Breakthrough,’ which the luxury makeup brand launched in...
The Future of Coupons Could Be Bright with Vibes Smartphone Ads
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print...
Attracting eyeballs through native
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
Trending in India: Twitter celebrates Rahul Gandhi’s return
Amidst conversations on net neutrality in India and the ecommerce giant Flipkart pulling out of Airtel Zero, another development in India that was trending and...
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
