Is advertising failing Australian brands?
With the rise of adblockers, there has been an industry debate on whether advertising has been helping brands or not. In a research done by...
Tagged: social networking
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
A little too much native in our advertising
To his credit, my father-in-law tailors dinner conversation to the company he keeps, and with me he likes to reference a book he read many...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Social selling: The biggest initiative most marketers don’t get
Social selling is all about networking and engaging with people – a process which starts with understanding your target audience and then gradually building a...
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
Carat lowers APAC growth rate for 2016 to 4.4%
Carat’s latest forecast for 2016 showed positive global outlook led by the continued investment in digital media spending. Growth in the Asia Pacific region by 4.4 per...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video...
Ogilvy Group Australia names Head of Media
Ogilvy Group Australia has appointed Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative...
