ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, gave kudos recently to several...
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/07/2016
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience...
The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo’s core assets (content properties, email, search, and...
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as...
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
Social and video advertising technology company Adknowledge Asia has appointed Neeraj Bansal as Country Head for India. With Mr Bansal, Adknowledge Asia poises itself to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/07/2016
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify;...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/07/2016
To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’...
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one...
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts...
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