KBS+ Campaigns for Google Glass
Agency staffers have created a social campaign and 70 videos in the hopes of landing a pair of what’s billed as the next wave of...
Tagged: social networking
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
The Era of Social Casino Games Has Begun
GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may...
WWE Trying Another Bold Social Media Experiment
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
Creating Social Hubs for Brands: Q&A With Tint Founder
Tint’s founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Source: ClickZ Asia
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
Brands’ Lame Attempts at Trending Hashtags
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
WWE’s Social Media Muscle Sends Glenn Beck Running
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
TOP 15 Social Brands: Too many social campaigns ar…
TOP 15 Social Brands: Too many social campaigns are small, short-term and lack proof of ROI lnkd.in/pbd2Pz
SOCIAL MEDIA INSIGHTS: Don’t Bet Too Heavily On Fa…
SOCIAL MEDIA INSIGHTS: Don’t Bet Too Heavily On Facebook’s Ad Exchange lnkd.in/ZdKCKq
Are You Prepared for Visual Social Media Marketing?
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-01)
5 types of social media strategies http://t.co/1BX4g9zq # Expand Your Ad Campaign with Little Black Squares : Adform http://t.co/PCoBXfoO # Google Launches Remarketing in Search...
