China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
Tagged: social networking
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
More Nonsensical Brand Tweets
Awkward social moments with Skittles, Starburst and Kotex. Via digiday,com
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Zynga to Launch Its First Real Money Games in The U.K. Wednesday
Tomorrow, social gaming giant Zynga will introduce to the United Kingdom its first real-money gambling product made possible through a partnership with online gaming firm...
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
Focus on Small Data to Succeed in Big Data Chaos
Big data in social marketing is misplaced. Here’s why. Source: ClickZ Asia
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Are You Annoying People on Twitter?
Do you have a business, an app, or some other product or service you’re trying to promote across social media channels like Twitter? If so,...
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
