India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
Tagged: social media
Polyvore: Connecting Commerce To The Sphere Of Social Data
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To...
Water Cooler Talk: New Agency Group Sees Wider Role For Data In Content Marketing
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs
YouTube On YouTube, the video has nearly reached 1m views. Expect this number to continue to rise dramatically riding the song’s popularity. Given that previous...
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network NEW YORK – The ads on your Facebook mobile News Feed are about to get even...
Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
The Sales Deck That Landed Facebook Its First Major Advertisers
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin....
Infographic: The Social Media Generation Gap
According to freshly published research from NextAdvisor, there’s quite the generation gap among frequent social media users on specific platforms. In fact, as it turns...
Internet Marketing Association Confirms Speakers for IMPACT13
This week, the Internet Marketing Association announced additional speakers for its upcoming IMPACT13 conference along with a robust line-up of presenters for the event’s various...
Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award
CHICAGO – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award...
H_ide out With Ubisoft’s New App
Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app...
