Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
Tagged: social media
Facebook’s Shifting Strategy: Less Organic Reach, More Performance
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%....
Getting more from the dark matter of the digital universe
Visualise the digital universe: billions of everyday objects report and receive data with no human interaction. Who’s responsible for protecting that data? The internet of...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are...
What are the factors critical to a brand’s success?
What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of...
Pursuing digital-mobile integration, Shakey’s signs on Mobext
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
Social Media: A Strong Influence on Millennial’s Buying Habits
At last some concrete evidence confirming a trend that has seemed likely. A recent study has shown that, compared with older generations, the buying habits...
Is A Second Wave Of Social CRM Consolidation Upon Us?
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Mindshare SG ups content mktg focus; launches ‘Discovery’
Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content continues to rise, Mindshare believes increasing emphasis...
