The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
Tagged: social media
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
Facebook under fire for conducting secretive emotions study
The recent move by Facebook to conduct a sociological experiment on a select group of its users has drawn criticism from academia, analysts and social...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Facebook goes ‘inside’ fast growth mkts to offer scale to advertisers
In the last two years, Facebook has seen more than its share of headline space for the continued growth in its advertising revenues. What makes...
IPG Mediabrands uses programmatic to measure social media ROI
Pushing forward its commitment towards programmatic, IPG Mediabrands has set up Performly, a software and services platform that gives marketers the ability to measure social...
Omnicom’s John Wren on tech, talent & moving forward
“We dated, though in a very traditional sense; most of the time accompanied by a proper escort in the form of an attorney or someone...
SapientNitro’s James Chiu heads to Razorfish China
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
Brandnew’s Back-Door Approach To Native Advertising
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy...
Up, Up, and Away: Move to Mobile Hits New Highs
Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The...
IgnitionOne Raises $20M To Shop For Mobile DSPs And Social Ad Startups
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought...
The marketing worked… Now what?
It’s already been half a year since all marketers evaluated whether 2013 had been a year of achieving our targets. Last year, we won new...
What Brands Think About Programmatic Media Trading
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
