Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Tagged: social media
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
Ecommerce players’ Diwali battle marks the rise of new trends in India
Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
Why Yahoo would invest millions in Snapchat?
The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites...
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again,...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
