Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
Tagged: social media
PureWow Matches Content With Audiences Using KeyWee
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
UNIQLO assigns digital duties in Hong Kong to Isobar
UNIQLO has awarded its digital mandate in Hong Kong to Isobar, following a competitive pitch. The agency will work with UNIQLO on its overall digital...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
From Social To Paid, Viralnova’s Clickbait Journey
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed...
Google Extends €150m Olive Branch; Cuts Inventory Deals with Twitter & Baidu; Adobe buys Tumri
In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri....
Hindustan Unilever & PHD India walk away with top honour at Mobillion 2015
At a star glitz evening of Mobillion 2015, Hindustan Unilever proudly bagged the award for Marketer of the Year and PHD India was honoured with...
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
Online playfield expands to health, edu, grocery, fin
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing....
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Transforming Data Into Insights
The era of ‘big data’ is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies,...
Meerkat & Periscope: Do the latest live streaming apps make sense for business?
Chances are you’ve either never heard of Meerkat and Periscope or you’ve already heard way too much. In the span of a few weeks, these...
Social Commerce Platform Polyvore Tries On Promoted Trends
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts...
