Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Tagged: social media
‘Mavens’ Paving The Way As Yahoo Grows Revenue 15%
AdExchanger | A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
fastacash raises USD 15 million Series B funding
fastacash, a Singapore-based fintech firm, has raised USD 15 million in Series B funding from international investors, one of the largest Series B till date...
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
What does ad:tech ASEAN hold for new-age marketers?
Marketing and advertising experts across the digital arena are ready to be a part of the ad:tech ASEAN conference this year. The two-day event from...
ad:tech ASEAN announces speakers for Singapore event
Over 60 industry experts will be part of the ad:tech ASEAN conference this year. The two-day event which will kick off on July 7, 2015 in...
Lazada leads social engagement during Great Singapore Sale
E-commerce website Lazada was ranked #1 most associated to the Great Singapore Sale between May 25 – June 25, showing the importance of cross channel...
