Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
Tagged: social media
Transition to smartphones comes with skews: Report
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Cognitive quotient: Video or Display
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
Sony embedded a secret message in a new digital video ad
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
MMA to host Singapore Forum on November 20
As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel...
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
#sowhoknew: Stop talking ‘Big Data’ and start thinking ‘Smart Data’
There is a school of thought which maintains that ‘all data is good’. Well personally, I think most of it is garbage. Rather than focus...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
About 70% Asians find mktg content irrelevant: Study
About 74 per cent of Asian consumers receive personalised mail, according to a study by Experian Marketing Services Asia Pacific. However, nearly three out of...
Opera Max to be pre-loaded in over 100 million Android phones by 2017
About 14 OEMs, including Samsung and Xiaomi, have embedded Opera’s data-management app, Opera Max, on their smartphones. With the new partnerships with Asian OEMs – Acer,...
