#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
Tagged: social media
Social media: Vox populi when terror strikes
In the wake of the IS attacks, Indonesians rallied around social media, Benjamin Cher writes from Singapore. Via DNA
OneSpot Expands Management Team; Appoints Marketing Technology Sales Veteran Jon Driscoll as Chief Revenue Officer
AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the...
Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Oracle Acquires AddThis; Yahoo Re-Org Against All Tax Odds
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
Ecommerce: Relevant content connects purpose to purchase
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an...
How Luxola increased its revenue by 317%
Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore...
8 cool ways mobile will get hotter in 2016
Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
