How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
Tagged: social media
How SIA’s first native social brand video went viral
In a move to generate conversations online on the brand, Singapore Airlines tasked Dentsu Mobius to launch its first native social brand video. Background Singapore...
NZ campaign dangles a ‘happy ending’ to promote sober driving
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift...
Instagram Celebrities Are Behind the Modern Corset Boom
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
Report: Converting millennials from customers to loyalists by “doing good”
By now, the massive purchasing power of millennials is no secret. The cohort, who will spend more than $200 billion in 2017, seek brands that...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
Komli Media renews partnership with Twitter in India
Komli Media, now a part of India’s SVG Media Group, has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this...
Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
