7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Tagged: social media
Social ad spend rose 86% globally in 2015
New ad formats such as Facebook Dynamic Product Ads and increased inventory through Instagram has led to social ad spend increasing eight per cent quarter-over-quarter...
Sudhir Nair to head digital at Omnicom Media Group India
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Don’t miss the mobile opportunity in Malaysia
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
#sowhoknew: How to be a Top 10 Writer on LinkedIn – the book!
After being named as one of LinkedIn’s top 10 writers for Marketing & Social and ‘Agency Publisher of the Year’ for EMEA in 2015, I...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
OMO tells Australians, ‘Dirt is good’ in new campaign
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
You have to make the time to write: Steve Blakeman talks on LinkedIn publishing
There are over 150,000 posts published by professionals every week on LinkedIn and nearly two million users who have used the publishing platform. In the...
