Social media: Vox populi when terror strikes
In the wake of the IS attacks, Indonesians rallied around social media, Benjamin Cher writes from Singapore. Via DNA
Tagged: social ads
OneSpot Expands Management Team; Appoints Marketing Technology Sales Veteran Jon Driscoll as Chief Revenue Officer
AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the...
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
Facebook Sales Top Estimates, Fueled by Mobile Advertising
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
Square, Mobile-Payments Company Led by Twitter CEO, Files for IPO
Square, the mobile-payments company founded and led by Twitter CEO Jack Dorsey, filed for an initial public offering. Square filed with an initial offering size...
#sowhoknew: Adult colouring books are not just child’s play…
So what’s the hottest book trend in 30 years? Steamy ’50 Shades of Grey’ style cable-tie action? Nope. Salacious Hollywood gossip pulp fiction? Nah. It’s...
Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in...
