Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
Tagged: sms
Two decades hence, banner ads going strong but with challenges ahead
It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last...
SMS Brand Engagement Popular with Consumers, Survey Says
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating...
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Facebook goes ‘inside’ fast growth mkts to offer scale to advertisers
In the last two years, Facebook has seen more than its share of headline space for the continued growth in its advertising revenues. What makes...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
4 disruptive technology trends impacting mobile advertising
Successful marketers understand that advertising must constantly evolve to reach targeted consumers at the right time on the right platform, and that brands cannot afford...
Five predictions on what awaits in Google Geekdom
Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new...
Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
The Weekly Digital Marketing Update @ Copenhagen INK (24-02-2014)
Asia Digital Marketing News SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing What’s the biggest threat to the agency...
