Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both...
Tagged: singapore
What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label....
Mastercard names Global Products & Solutions Leadership
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
Axa, Publicis launch integrated shield campaign in Singapore
AXA Singapore is the sixth and newest insurance provider for the Integrated Shield medical plans. These plans offer private health insurance coverage to Singaporeans on...
Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
IAB Singapore looks to bounce businesses away from ad clicks
The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and...
Indonesian health info startup Alodokter raises US$2.5mil Series A
Alodokter said it has closed its Series A funding in a round led by Singapore-based Golden Gate Ventures, with participation from 500 Startups and Singaporean...
iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of...
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
PHD Singapore retains Mount Faber’s media account
PHD Singapore has retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope...
Adknowledge Asia hires Country Head for India
Social and video advertising technology company Adknowledge Asia has appointed Neeraj Bansal as Country Head for India. With Mr Bansal, Adknowledge Asia poises itself to...
