Lowe and Partners has a new APAC Engagement P’lanning’ Director
Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe and Lowe Profero brands in Asia....
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Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
SAP studies Asia’s youth on international youth day
In lieu of international youth day (IYD) and given that over 60 per cent of the world’s youth are in Asia Pacific, SAP analysed social...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Smaato Raises USD 25 Million for Global Mobile RTB ad-exchange and SSP Platform
Smaato has raised USD 25 million in Series E funding to fuel growth, operations and development of its next-generation platform focused on self-serve automation. Singapore...
The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Malaysia’s MAD Incubator gets investment boost from Singapore
Andrew Wong is in the limelight for his success in raising an undisclosed sum for his business incubator MAD, which he intends to build throughout...
Tigerspike names Alex Burke as Global CEO
Tigerspike, the global enterprise software and user experience technology company, has appointed Alex Burke as its Global CEO. Previously Tigerspike’s Asia Pacific CEO, Mr Burke...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of...
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
Data pick of the day: Apple results: smartphones soar, tablets stutter
Apple’s Q2 results provide further confirmation of trends that trend tracking companies such as Global Web Index have observed throughout 2014: while our love affair...
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam....
Ogilvy’s behavioural sciences practice expands to APAC
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in...
