ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
Tagged: singapore
Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
Week in Review: It’s R&D to us Asians, thank you
With GrabTaxi’s launch of a US$100mil R&D centre in Singapore, DNA founder Karamjit Singh has some questions answered – but of course now has more...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
6 predictions impacting programmatic mktg in 2015
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
Singapore telcos: Winners and losers in 2014
Number-crunching Goh Thean Eu looks at the ‘Big 3’ in Singapore’s mobile telecommunications space to see how they fared in 2014. Via DNA
Chinese fingerprint on smartphone trends in Malaysia, Singapore
Whether it is in the shift to larger screens for smartphone and phablets and the fast-disappearing mid-tier price segment, to the erosion of Samsung’s market...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
Demand for B2B audience data rises by 94% in APAC: Eyeota
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
Data, Audience, Automation: Party is on
With a recent survey from MediaQuark showing 75 per cent of APAC advertisers plan to increase spend on data driven marketing in 2015, this promises...
TV Must Start Tuning into Programmatic
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to...
Marketing lessons in the Philippines from Unilever, McDonald’s
One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
