The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
Tagged: singapore
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
The threat landscape runneth over, here’s what we need to do
After having slept, drunk and eaten at the recent RSA Conference Asia Pacific and Japan (RSAC APJ) in Singapore, Benjamin Cher gathers his thoughts and...
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
Tremor Pushes Into APAC, Acquires Australian Video Platform TVN
AdExchanger | Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal...
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
Online hiring dips in SG, Malaysia; improves in Philippines
Singapore’s online hiring activities saw its steepest decline since April 2015 at -11 per cent year-over-year, according to the latest Monster data. Online hiring in...
Singapore is using spyware, and its citizens can’t complain
The Singapore Government is using spyware that can copy files from your hard disk; record your Skype calls, e-mails, instant messages and passwords; and even...
SE Asia consumers ‘most optimistic’ globally
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence...
Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
Mobile drives FB’s revenue growth; video focus continues
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
