Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
Tagged: singapore
APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
Unilever taps Mirum for Rexona in Indonesia
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
TechSG to map out Singapore’s startup ecosystem
NUS Enterprise has launched its TechSG initiative, in cooperation with IBM Corp, saying that it would “map out” the Singapore startup ecosystem. Via DNA
Oppo Singapore plans online smartphone sales in 2016
Oppo Electronics Singapore previewed its new mid-range Android smartphone Oppo R7s recently. DNA’s Keith Liu was there to find out more about the company’s strategy...
Gauging SE Asia’s festive mood on Facebook
People across cultures are using Facebook, especially on mobile, to share their favourite festive moments, seek gift inspiration and find the best deals for the...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
Transition to smartphones comes with skews: Report
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Week in Review: Keep your foot on the accelerator
After witnessing MaGIC’s Demo Day for MAP, Karamjit Singh worries about entrepreneurs in Malaysia and Singapore expecting too much from their governments. Via DNA
Is the PlayStation VR all that it’s hyped up to be?
Sony’s PlayStation VR is a virtual reality headset that is due to be launched next year. Keith Liu attended the Gamestart 2015 event in Singapore...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
Technology Development Centre established in Singapore
The Invention Development Fund has announced a new Technology Development Centre (TDC) in Singapore, which will be focused on translating prototype inventions into new products, business...
